Soda blog
things we think about.
CRMs, context, memory, and why your best rep's knowledge walks out the door every friday.
Introducing Privacy Mode for Notes
Definition
Pin notes to the screen
You can now pin your AI notepad to the side of your screen so your notes stay visible throughout a call.
Introducing your Soda's AI Notepad
Product Annoucement
Your AI Notepad
Soda's AI notepad let's you edit any of Soda's notes or take your own shorthand and have Soda automatically enrich them with full meeting context.
Soda now integrates with Google Docs and Sheets
Product Annoucement
Google Drive Integration
Your team's docs are good but getting to them mid-call is the problem.
Introducing Recommendations
Product Annoucement
Context Aware Recommendations
Every conversation, every call, and every decision made adds to Soda’s knowledge layer.
Everyone is talking about their Company Brain
The Knowledge Problem
The Knowledge Layer That Makes A Company Brain Viable
Everyone is talking about building a company brain. But the real problem is not connecting your tools. It is that the most valuable knowledge never made it into a tool in the first place.
What Is a Company Brain?
Definition
Company Brain
A company brain is a passive memory layer that captures what a company learns through its daily work and makes that knowledge accessible to anyone who needs it, whenever they need it.
The Real Cost of an Empty CRM Field
CRM Data Quality
Missing CRM Data
Most conversations about CRM data quality start in the wrong place. They treat empty fields as a hygiene problem to be solved with cleanup projects, mandatory validation, and adoption programmes.
Introducing Language
Product Annoucement
Product Annoucement
Your contacts just got a memory
Product Annoucement
Product Announcement
Soda now builds living profiles of every person you interact with. Every fact traced to the exact moment it was learned. No logging, no data entry, no setup.
Stop Blaming Reps for Bad CRM Data. The System Is the Problem.
The Knowledge Problem
Why Don't Sales Reps Update the CRM?
The fields aren't empty because your reps don't care. They're empty because you're asking someone mid-deal, mid-quarter, mid-pipeline to stop selling and start typing.
